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What is Sessions?

Sessions measures a group of user interactions on a website that happen within a given time frame. A single session can include page views, clicks, and form submissions. A session begins when a user enters a site and ends after a period of inactivity or when the user leaves the site.

How is Sessions used?

This metric is useful to gauge the overall user interest in a website and to evaluate the effectiveness of marketing and advertising campaigns in driving traffic. It does not measure the depth of engagement, unlike Engaged Sessions.

How to calculate Sessions

Count Sessions

To calculate Sessions, count the total number of user interactions on your website within a given timeframe.

Best Practices

Break down Sessions by acquisition channel and demographics to better understand behaviour by segment. Sessions should be used alongside other metrics like Engaged Sessions, Bounce Rate, and Conversion Rate for a more comprehensive insight.

Common Misconceptions

Longer sessions are often seen as better, but this isn’t always the case. Users might be spending more time due to poor navigation or confusing content.




What are the main drivers of Sessions?
  • Content quality
  • Content relevance
  • SEO effectiveness
  • Marketing effectiveness
  • Word-of-mouth
How should I break down Sessions?
  • Acquisition channel
  • Acquisition campaign
  • Acquisition source/medium
  • Country
  • Website page

Supported Integrations

Get this metric directly out of one of our supported integrations.

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