Sessions measures a group of user interactions on a website that happen within a given time frame. A single session can include page views, clicks, and form submissions. A session begins when a user enters a site and ends after a period of inactivity or when the user leaves the site.
This metric is useful to gauge the overall user interest in a website and to evaluate the effectiveness of marketing and advertising campaigns in driving traffic. It does not measure the depth of engagement, unlike Engaged Sessions.
To calculate Sessions, count the total number of user interactions on your website within a given timeframe.
Break down Sessions by acquisition channel and demographics to better understand behaviour by segment. Sessions should be used alongside other metrics like Engaged Sessions, Bounce Rate, and Conversion Rate for a more comprehensive insight.
Longer sessions are often seen as better, but this isn’t always the case. Users might be spending more time due to poor navigation or confusing content.