Calliper for Sales

Calliper is a plug-and-play collaborative analytics platform. It's mission control for your start-up. Learn why sales teams love Calliper.
MacBook mockup

Why sales teams use Calliper

Monitor sales metrics

Gauge the health of core, up-to-date sales metrics easily. No more clunky spreadsheets or dashboards.

Discover win rate drivers

Understand what's working and what isn’t. Adopt a more data-driven sales approach and iterate faster on strategies.

Improve team performance

Easily assign sales goals to each team member. Identify key team contributors and understand the effects of their work.

Actionable insights on the metrics that matter

Reveal what drives core sales metrics like sales value, win rate, and new deals.
Close Date Overdue
Every time a deal’s due date has passed.
Deal Enters Stage
Every time a deal enters a specific stage in the pipeline.
Deal Closing Soon
Every time a deal is X days away from it’s due date.
Rotting Deal
Every time a deal has no activity for more than X days.

Keep your finger on the pulse with alerts on important events

Get alerted when there’s a pipeline bottleneck or a negotiation takes too long.

Stay on track with your most important goals

Designed with simplicity in mind. It's easy to dive in and filter, split and analyse data without writing a line of code.
Calliper - Mission Control Overview
Goal Tag
Thu 15 Dec '22

75% of User Trials Goal Completed

You hit 400 new user trials towards your goal of 500. You’re on track with 6 weeks to go until the deadline.

MRR increased by 20% to £59K in September

Churned power user

You are 3% (186) users away from reaching your goal of 10k MAUs


Actionable feed of insights, alerts and goals
on the metrics that matter.

Discover what drives growth across core KPIs, so you can lead with clarity and confidence. Calliper integrates easily with your tool stack and takes minutes to setup. It’s a lot cheaper than a data scientist, too.

Don’t just take our word for it.

Hear from some of our amazing customers who are growing faster.

Setting up Calliper was amazingly simple; it took literally minutes. The product is incredibly easy to use and it's so nice to have data from our various different sources all in one place.

Dr. Ailish McLaughlin
Dr. Ailish McLaughlin
Product Manager @ Flexa Careers

Calliper's setup was quick, we integrated all our data in minutes. The insights are very handy and ensure we're always in tune with what's happening across our business.

Kat Trefilova
CEO @ That's The One

It was super simple to set up Calliper, only took 5 minutes. Now I get alerts on autopilot I don't have to check my analytics so often.

Mike Taylor
Mike Taylor
Co-Founder @ VexPower

Join other fast growing startups using Calliper.

Calliper is a modern business intelligence platform designed for SaaS Operators. Get automatic customer insights and alerts, and make data-informed decisions with ease.
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Learn more about Calliper

Discover more about how to build a data-driven organisation.


An accessible set of dashboards to get everyone on the same page.


Get actionable insights based on your customers.


Craft personalised notifications and alerts based on your data.