One small tab for you, one giant leap for your start-up.

Calliper is a plug-and-play collaborative analytics platform. It's mission control for your start-up. Learn why leaders love Calliper.
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Why start-up leaders use Calliper

Foster a data-driven culture

Make decisions based on data rather than intuition. Incorporate data into your teams' daily workflow.

Goal setting and tracking

Calliper lets you define goals based on various metrics. Allocate them across your team to increase transparency, alignment, and accountability.

Monitor your start-up’s health

Cut out the noise and focus on the metrics that matter. Get a bird’s eye view and save time requesting the data from others.

Actionable insights on the metrics that matter

Discover what drives growth across your core customer KPIs so you can lead with clarity and confidence.
Close Date Overdue
Every time a deal’s due date has passed.
Customer Downgrade
Every time a customer downgrades
Deal Closing Soon
Every time a deal is X days away from it’s due date.
Churn After 1 Month
Every time a new customer churns before completing their 2nd billing cycles.
Fast Power User
Every time a user becomes a power user in under X time.
Fast Expansion
Every time a new customer upgrades in before completing their 2nd billing cycle.
New Top 10 Customer
Every time a customer becomes a new Top 10 account in terms of MRR.

Keep your finger on the pulse with alerts on important events

Uncover problems, move faster, and become more customer-centric.

Stay on track with your most important goals

Designed with simplicity in mind. It's easy to dive in and filter, split and analyse data without writing a line of code.
Calliper - Mission Control Overview
Goal Tag
Thu 15 Dec '22

75% of User Trials Goal Completed

You hit 400 new user trials towards your goal of 500. You’re on track with 6 weeks to go until the deadline.

MRR increased by 20% to £59K in September

Churned power user

You are 3% (186) users away from reaching your goal of 10k MAUs


Actionable feed of insights, alerts and goals
on the metrics that matter.

Discover what drives growth across core KPIs, so you can lead with clarity and confidence. Calliper integrates easily with your tool stack and takes minutes to setup. It’s a lot cheaper than a data scientist, too.

Don’t take our word for it.

Hear from some of our amazing customers who are growing faster.

Setting up Calliper was amazingly simple; it took literally minutes. The product is incredibly easy to use and it's so nice to have data from our various different sources all in one place.

Dr. Ailish McLaughlin
Dr. Ailish McLaughlin
Product Manager @ Flexa Careers

Calliper's setup was quick, we integrated all our data in minutes. The insights are very handy and ensure we're always in tune with what's happening across our business.

Kat Trefilova
CEO @ That's The One

It was super simple to set up Calliper, only took 5 minutes. Now I get alerts on autopilot I don't have to check my analytics so often.

Mike Taylor
Mike Taylor
Co-Founder @ VexPower

Join other fast growing SaaS startups using Calliper.

Calliper is a modern business intelligence platform designed for SaaS Operators. Get automatic customer insights and alerts, and make data-informed decisions with ease.
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Learn more about Calliper

Discover more about how to build a data-driven organisation.


An accessible set of dashboards to get everyone on the same page.


Get actionable insights based on your customers.


Craft personalised notifications and alerts based on your data.