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Pages per Session


What is Pages per Session?

Pages per Session (PPS) is the average number of unique pages visited by a user in a session.

How is Pages per Session used?

This metric is a gauge of user interest and website stickiness; it's particularly important for content-heavy platforms. It provides insights into user behaviour and the level of exploration within your website. Higher values indicate that users are exploring multiple pages, which can signify deeper engagement and interest in content.

How to calculate Pages per Session

Total Number of Page Views / Total Number of Sessions

To calculate Pages per Session (PPS), divide the total number of page views by the total number of sessions.

Best Practices

The most important lever to increase PPS is to create engaging content that resonates with your audience. Regularly update your site with fresh, relevant content that encourages visitors to keep exploring. Focus on internal linking, improving your site loading speed, optimising for mobile, and making navigation intuitive.

Common Misconceptions

PPS alone doesn't always mean positive engagement; a high PPS could indicate confusion or poor navigation. Conversely, a low PPS may not always be negative, especially for focused tasks or if key content is efficiently condensed into fewer pages.




What are the main drivers of Pages per Session?
  • Content quality
  • Content relevance
  • Website navigation intuitiveness
  • Loading speed
  • Internal linking
How should I break down Pages per Session?
  • Acquisition channel
  • Acquisition source/medium
  • Acquisition campaign
  • Country
  • Device

Supported Integrations

Get this metric directly out of one of our supported integrations.

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