Pages per Session (PPS) is the average number of unique pages visited by a user in a session.
This metric is a gauge of user interest and website stickiness; it's particularly important for content-heavy platforms. It provides insights into user behaviour and the level of exploration within your website. Higher values indicate that users are exploring multiple pages, which can signify deeper engagement and interest in content.
Total Number of Page Views / Total Number of Sessions
To calculate Pages per Session (PPS), divide the total number of page views by the total number of sessions.
The most important lever to increase PPS is to create engaging content that resonates with your audience. Regularly update your site with fresh, relevant content that encourages visitors to keep exploring. Focus on internal linking, improving your site loading speed, optimising for mobile, and making navigation intuitive.
PPS alone doesn't always mean positive engagement; a high PPS could indicate confusion or poor navigation. Conversely, a low PPS may not always be negative, especially for focused tasks or if key content is efficiently condensed into fewer pages.