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Engaged Users (EUs)


What is Engaged Users?

Engaged Users (EUs) measures the number of active users who interact meaningfully with your product over a given period, typically through a series of predefined actions that constitute engagement.

How is Engaged Users (EUs) used?

This metric is useful to gauge how many users interact with your product in a way that indicates they receive value from it. It's usually measured through actions like logging in, using specific features, or spending a certain amount of time in a product. Understanding your Engaged Users can help you optimise your product and find similar committed customers that find your product valuable.

How to calculate Engaged Users (EUs)

Count Users that Performed Engagement Actions

To calculate Engaged Users, simply count the number of users who perform predefined engagement actions within your product over a specific period.

Best Practices

Analyse EU alongside customer feedback to gauge feature relevance and impact. Consider segmenting EUs based on channel and demographics; build your GTM motion around your most engaged users. Establish clear criteria for 'engagement' to ensure consistency and leverage cohort analysis for tracking changes over time.

Common Misconceptions

Not all activity equates to genuine engagement. Also, comparing EU across dissimilar verticals may skew insights due to the variance in user engagement patterns inherent to each vertical.




What are the main drivers of Engaged Users (EUs)?
  • User experience (UX)
  • Product quality
  • Onboarding effectiveness
  • Product knowledge base quality
How should I break down Engaged Users (EUs)?
  • Cohort
  • Acquisition channel
  • Product
  • Industry vertical
  • Geography
  • Company size

Supported Integrations

Get this metric directly out of one of our supported integrations.

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