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Page Views


What is Page Views?

Page Views represents the total number of times individual pages on a website have been viewed. It does not distinguish between unique and repeat views by the same visitor, so repeated views are included.

How is Page Views used?

This metric is useful for gauging the popularity of different pages and identifying areas of high or low user interest. It helps you understand how website design and navigation influence user interaction and engagement with different pages.

How to calculate Page Views

Count Page Views

Page Views are calculated by counting the total number of times individual pages on your website are viewed.

Best Practices

Ensure your content is valuable, relevant, and engaging. High-quality content is more likely to be shared and revisited, leading to more page views. Focus on SEO, internal linking, improving your site loading speed, optimising for mobile, and making navigation intuitive.

Common Misconceptions

You might have high Page Views, but are they from a suitable audience? High Page Views may correspond with low conversion if the audience isn't targeted or content isn't aligned with user intent.




What are the main drivers of Page Views?
  • Content quality
  • Content relevance
  • SEO effectiveness
  • Marketing effectiveness
  • Word-of-mouth
How should I break down Page Views?
  • Website page
  • Acquisition channel
  • Acquisition source/medium
  • Acquisition campaign
  • Country

Supported Integrations

Get this metric directly out of one of our supported integrations.

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