Sales Win Rate represents the percentage of closed deals that are won.
This metric gauges your efficiency in converting leads at the top of your sales funnel into customers. It's a great indicator of alignment between product offerings and market demand. A high Win Rate may signal that a product's features, pricing, and quality align with what target customers seek. It also helps in understanding the effectiveness of sales strategies, tactics, or different team member approaches.
Number of Won Deals / Number of Closed Deals
To calculate Sales Win Rate, divide the number of won deals by the number of closed deals.
Break down Win Rates by individual sales reps or customer segments to identify and benchmark top performers and customer segments. This helps in understanding the effectiveness of different sales strategies, tactics, or approaches employed by different team members.
A high Win Rate isn't necessarily all positive. A very high Win Rate may indicate that you're not ambitious enough in target markets or that sales efforts are too conservative. Also, a low Win Rate may not signal poor sales execution; it could reflect poor product-market fit.