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Sales Velocity


What is Sales Velocity?

Sales Velocity measures sales expected over a period, usually the next day or month, in dollar terms. It's based on Pipeline, Win Rate, and Average Sales Cycle.

How is Sales Velocity used?

This metric gauges how quickly you make money from your sales efforts and is the best sales metric for forecasting sales team performance. It not only estimates how much pipeline will convert, but how quickly it will do so. The main use cases are financial forecasting but also to diagnose sales person performance. If someone is underperforming, Sales Velocity makes it easy to diagnose if it's because of speed, win-rate or size of pipeline.

How to calculate Sales Velocity

Total Value of Pipeline Deals x Win Rate / Average Sales Cycle

To calculate Sales Velocity, multiply the Total Value of Pipeline Deals by your Win Rate, then divide by the Average Sales Cycle.

Best Practices

To increase your Sales Velocity, focus on increasing the number of opportunities in your Pipeline, increasing your Average Deal Size, improving your Win Rate, and shortening your Average Sales Cycle. Also, consider lengthening the period over which you measure Sales Velocity to account for seasonality or unusual deal lengths.

Common Misconceptions

It's not only about speed. While the term 'velocity' suggests speed, sales velocity is not just about closing deals faster. It's about the efficiency and effectiveness of the entire sales process, encompassing factors like Average Deal Size, Win Rate, and the number of opportunities, not just the length of the Average Sales Cycle.




What are the main drivers of Sales Velocity?
  • Pipeline deal count
  • Average Deal Size
  • Win Rate
  • Average Sales Cycle
How should I break down Sales Velocity?
  • Industry vertical
  • Geography
  • Company size
  • Acquisition channel
  • Acquisition source/medium

Supported Integrations

Get this metric directly out of one of our supported integrations.

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