Power Users (PUs) measures the number of users who use your product extensively and deeply over a given period, typically through a series of predefined actions that constitute power use. They are typically a subset of Engaged Users and use most of your product's features to an advanced level.
This metric provides insights into the engagement and usage patterns of your most engaged and dedicated customers. It's usually measured through feature usage depth, frequency of advanced feature usage, level of customisation, and integration with other tools. Understanding your Power Users can help you optimise your product and find similar committed customers that use your product extensively.
Count Users that Performed Power Use Actions
To calculate Power Users, simply count the users who perform predefined 'power use' actions within a specific timeframe.
Make sure to get regular feedback from Power Users. They can provide valuable insights into product development, as they often surface the most advanced and detailed feedback. They can also be advocates or influencers, driving adoption through their enthusiasm and expertise.
Be cautious when assuming that Power Users represent the majority of your user base. This is generally not the case; in reality, Power Users usually represent a small, though significant, segment of the overall user base. Their advanced use cases might not reflect the needs or abilities of the average user.