New Sign Ups (NSU) measures the number of users signing up to your site, product, or service for the first time.
This metric reflects customer acquisition efforts and market traction. It provides insights into product appeal and effectiveness of conversion funnels. It's also useful for identifying and prioritising high-performing channels, campaigns, and sequences.
Count New Sign Ups
To calculate New Sign Ups, simply count the number of unique users who register on your site, product, or service for the first time.
To increase sign-ups, ensure your landing pages are compelling and clearly highlight the value your product provides. Use A/B testing to find the most effective messaging and design. Consider making use of free trials, streamlining the onboarding process, and creating product-led content. When visitors gain your trust and see your product in action, they may be more likely to sign up.
New Sign Ups doesn't necessarily equal growth. While they signal potential, not all sign ups translate to active users or revenue. The quality of sign ups and subsequent conversion rates are critical for an overall understanding of growth and scalability.