New Customer MRR is MRR gained from customers who have subscribed for the first time.
This metric is a growth drill-down tool: it tells you how much of your growth is coming from new customers. It spotlights revenue trends without noise from existing customer base churn or expansion revenue. The metric is useful for assessing the success of sales and marketing efforts in attracting new customers. Also, it can be used for financial planning and forecasting future growth based on newly acquired customer revenue streams.
Average New Customer MRR x New Customers
To calculate New Customer MRR, multiply the Average New Customer MRR by the number of New Customers.
Break down New Customer MRR by demographics, acquisition channel, and product line. This allows for a more granular view of which segments are driving growth, allowing you to double down on winning channels, demographics, and so on.
High growth in New Customer MRR doesn't necessarily indicate good overall company health. This is because you may have a high New Customer MRR and high Churn MRR. In this case, a rising New Customer MRR could coexist with an overall declining MRR.