Email Click-Through Rate (CTR) measures the proportion of email recipients who clicked on one or more links contained in an email.
This metric reflects the engagement level of the email content, highlighting its resonance with the audience and effectiveness in sparking actionable interest. It's important for observing trends in customer engagement, gauging content relevance, and refining sales or marketing campaigns. It's particularly useful for A/B testing of email elements like subject lines, copy, or calls-to-action (CTAs).
Total Clicks on Links / Total Delivered Emails x 100
To calculate Email Click-Through Rate (CTR), divide the Total Clicks on Links in your email by the Total Delivered Emails, then multiply the result by 100.
Enhance CTR by crafting targeted content, personalising emails, incorporating clear CTAs, and optimising send times. Make sure to customise emails by segment to ensure the right messages reach suitable audiences and use A/B testing to iterate on email elements.