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New Visitors


What is New Visitors?

New Visitors is the number of unique individuals that visit your website for the first time.

How is New Visitors used?

This metric gauges the effectiveness of marketing efforts in attracting an inflow of potential leads. It's useful to measure the success of campaigns in attracting new audiences, identifying effective channels, and optimising campaign content. New Visitors is also useful for assessing the ability of the business to expand its reach into new market segments or demographics.

How to calculate New Visitors

Count New Visitors

To calculate New Visitors, simply count the number of unique individuals visiting your website for the first time.

Best Practices

To increase New Visitors, focus on SEO, content marketing, ads, referrals, partnerships, and community engagement. Monitor New Visitors alongside Engagement Rate to assess not just quantity but the quality and suitability of New Visitors in driving growth and engagement.

Common Misconceptions

A common mistake is confusing New Visitors with high-quality traffic. High numbers don't always equate to more conversions; make sure to consider metrics like Session Duration, Engagement Rate, and Conversion Rate to get a broad view.




What are the main drivers of New Visitors?
  • Content marketing
  • Paids ads
  • Outbound prospecting
  • Organic traffic
  • Word-of-mouth
How should I break down New Visitors?
  • Website page
  • Country
  • Acquisition channel
  • Acquisition source/medium
  • Acquisition campaign

Supported Integrations

Get this metric directly out of one of our supported integrations.

Related Metrics

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