New Visitors is the number of unique individuals that visit your website for the first time.
This metric gauges the effectiveness of marketing efforts in attracting an inflow of potential leads. It's useful to measure the success of campaigns in attracting new audiences, identifying effective channels, and optimising campaign content. New Visitors is also useful for assessing the ability of the business to expand its reach into new market segments or demographics.
Count New Visitors
To calculate New Visitors, simply count the number of unique individuals visiting your website for the first time.
To increase New Visitors, focus on SEO, content marketing, ads, referrals, partnerships, and community engagement. Monitor New Visitors alongside Engagement Rate to assess not just quantity but the quality and suitability of New Visitors in driving growth and engagement.
A common mistake is confusing New Visitors with high-quality traffic. High numbers don't always equate to more conversions; make sure to consider metrics like Session Duration, Engagement Rate, and Conversion Rate to get a broad view.