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Calliper Resources

The home of helpful and honest content.
Guiding you to ask better questions.

Run Better Experiments

Run Better Experiments

From Calliper’s work with +100 startups, we’ve seen first-hand that successful startups experiment aggressively with data. In this post, we’ll explore some useful frameworks to help you run better experiments at a startup.

Layers of Data Culture

Layers of Data Culture

Culture is a social framework of unwritten rules in a company. Exploring it is like exploring an iceberg – much is implicit and lies beneath the surface. In this post, we’ll explore data culture through the lens of Schein’s framework and explore what data culture looks like in practice.

Why Startups Should Be Data-Driven

Why Startups Should Be Data-Driven

This article discusses what it really means to be data-driven, how this differs from being data-informed, and why companies should strive to be data-informed.

Master Your Metrics: KPIs for Revenue Dashboards

Master Your Metrics: KPIs for Revenue Dashboards

Understanding your revenue metrics and effectively tracking them is crucial for monitoring financial health and guiding data-informed decisions. In this post, we'll explore the top 5 KPIs you should track on your B2B SaaS revenue dashboard based on our work guiding data strategy for +100 startups.

Master Your Metrics: KPIs for Sales Dashboards

Master Your Metrics: KPIs for Sales Dashboards

Understanding your key sales metrics and effectively tracking them is crucial for monitoring performance, identifying opportunities, and guiding data-informed decisions. In this post, we'll explore the top 5 KPIs you should track in your B2B SaaS sales dashboard based on our work guiding data strategy for +100 startups.

Master Your Metrics: Leadership KPIs & Dashboards

Master Your Metrics: Leadership KPIs & Dashboards

As a leader, understanding the most important metrics and effectively tracking them is crucial. It helps monitor performance, identify opportunities, and guide data-informed decisions. In this post, we'll explore the top 8 leadership KPIs you should track for a B2B SaaS business, before outlining how to set up a dashboard based on our work guiding data strategy for +100 startups.

How To Refresh Your Startup’s Values
Kosta Kolev
5
mins

How To Refresh Your Startup’s Values

Is it time to refresh your values? Here's a clear explanation of the importance of company values and a step-by-step guide on how to refresh a startup's company values.

What Every Founder Should Know About Growth Metrics
Kosta Kolev
4
mins

What Every Founder Should Know About Growth Metrics

Dive into key growth metrics you can find in Google Analytics and how they can help you understand the health of your startup.

 5 Lessons From Our First Startup Offsite
Kosta Kolev
4
mins

5 Lessons From Our First Startup Offsite

In December, Calliper had our first offsite. Our team, which is normally distributed across Europe, spent a week together in Edinburgh. Here are the top 5 takeaways from our offsite and how we plan on maximising the impact of our next one.

Sales Metrics for Startups
Kosta Kolev
5
mins

Sales Metrics for Startups

Building a successful sales pipeline is hard to get right at any company, let alone a startup where things are just getting off the ground. It’s not just about defining the right stages and processes, it’s also deciding what metrics should be tracked and how they can be used to improve sales processes.

Activate Your Metrics - The How-to Guide
James Elmore
6
mins

Activate Your Metrics - The How-to Guide

Data without operations is like having an oil field without drills and pipelines. The liquid gold is right beneath your feet but you can't access it. But it's not just the drills and equipment that's needed to extract the oil - there's also a coordinated team around it to operate it to the fullest potential. It's the same in data. An effective data culture is integral to a business putting the value of its data into practice.

Build A Better Business By Choosing The Right Metrics
James Elmore
8
mins

Build A Better Business By Choosing The Right Metrics

One observation I have made in my career so far is that everyone talks about being data-driven but not many have an idea what it really means. Does it mean being like Spock from Star Trek? Is it possible to be too data-driven? It’s impossible to unlock the potential of your data if you aren’t tracking the right metrics.